Managing an IT security business or consultancy is difficult enough on its own. Add in the necessity of marketing your skills and acquiring new clients, and half of your time is already eaten up long before you can ever get to any tickets you need to address from your existing clients.

That is why you need to get your digital marketing done correctly. You don’t have the time to make mistakes again and again before finally figuring out the winning strategy. You need to get it right, and you need to build up a strong enough platform that you can easily advertise your skillset and attract new clients in the same stroke.

To accomplish this, you need both a short term strategy and a long term strategy. Your long term strategy will be to market yourself organically. Try to set out a small amount of time every day to do this. A little a day will go a lot further than you think. For the short term, the answer is paid digital marketing strategies.

Market Organically

To market organically, you will need to:

· Find Ways to Connect

Being on social media is not enough. You need to know how to use it most effectively. Some channels work best with images as the main form of communication. Others work better with text or video.

Your Instagram strategy should be very different from your Twitter or Facebook strategy. It is also worthwhile to try to build up a community on alternative options like Pinterest, or even Reddit.

· Optimize Each Platform

Every platform will need to be optimized to its fullest extent. This way, you can take full advantage of all of its features. To sell through Instagram, for example, you need to have products linked through your Facebook page, and so on.

Optimize Paid Advertising Options

Paid advertising can be done on social media channels and on search engines. There is also influencer marketing and guest posting. All can be achieved when you:

·Improve Content Marketing Strategy

Paid advertising can get new users to the online destination you want them to be, but it doesn’t guarantee anything. That is why great content is a must. A strong content strategy can help build longstanding relationships with these new users, especially if you go for the soft sale.

Understand the buyer’s cycle, advertise at the different stages, and work to build repeat custom for the best success.

·Hire a Digital Marketing Company

The best way to take advantage of all the paid advertising options available is to rely on the expertise and tools owned by a digital marketing company like Click Intelligence. You should be able to hire paid social and SEO services all at once to really build up a strong, effective strategy that benefits you both now and in the future.

Build Up Your Sites Ranking

Though paid advertising options can get users directly to the content that you want them to see, there is no reason to not also use these efforts to boost your sites ranking. By optimizing your content now, you can improve the user experience and increase the chances of your content showing organically at the top of a relevant search. If you need help, hiring an SEO agency is a good way to skip the complicated guesswork and benefit from results in the long term.

Published by Balaji N

Balaji is an Editor-in-Chief & Co-Founder - Cyber Security News, GBHackers On Security & Kali Linux Tutorials.