Today, apps are used for just about everything. From social media platforms to recipe books, games, and photo editors – they are convenient and easily accessible.
If you’ve decided to create one of your own, there are many great benefits. However, you do need to be careful. Around 99.5% of consumer apps fail.
Want to learn more? In this article, we are going to talk about five things that you should avoid when developing an app.
Not doing enough research
Even if you have a small about of experience in app development, spending the right amount of time setting up is critical. Just like a business, you have to be prepared before you open the doors.
You need to research everything – from a continuous integration system to your target market and even the platforms you will use to promote your app. Covering every area will help you avoid further issues later on down the track.
Focusing on appearance
Apps that look good indeed tend to get higher interest than those that don’t, but that’s not all you need to worry about. If you focus too much on the overall design, you may forget to think about the user’s experience.
You want the app to be straightforward to control and easy to navigate. Remember, the key is to think back to your objective. What is the app and how is it going to help people?
Not following a budget
Developing a high-quality custom app takes a lot of time, effort, and money. Depending on what you need, it could take months before it is ready for customers, and you may need to hire a team of individuals to help you.
Before you begin the process, it’s a good idea to have a very strict budget in mind. You also have the be realistic with the money you put aside. You’re not going to get an incredible app with only a few hundred dollars.
Neglecting your marketing strategy
Putting in all of your money and hard work isn’t going to be worth it if no customers press download! So, be sure to spend a good amount of time creating your marketing strategy.
A few things that you may want to read further into include:
– App store optimization.
– Social media marketing.
– Influencer marketing.
– Paid UA campaigns
Including too many features
When you’re designing your first app, it’s normal to want to include everything imaginable. However, that’s not the best strategy to choose.
Adding too many features and functions can confuse users. It’s also going to increase your budget and the length of development time. Start slowly and you can always revisit later on and add new things if need be.
Final Words
After reading through the above, the process of app development can seem a little overwhelming. However, it’s not if you know where to begin. Don’t be afraid to seek help from others, and always keep your end goals in mind.
Good luck!
